Awesome Tools You Will Need13 Awesome Tools Your Online Business

13 Awesome Tools You Will Need For Your Business.

Are you new to business and need help organizing your time and money? If so, below are 13 awesome tools that will help you start your online business. *This post may contain affiliate links, which means I may receive a small commission, at no cost to you, if you make a purchase through a link!* But before we dive into the tools, let's talk about your business priorities.

How to Outline Your Business Priorities

Business priorities are important because they will help you spend your time and money wisely. This information should be included in your business plan. Have you have created a business plan? If no, now is the time to create one. Your business plan should include a section on how you want to grow and develop your business, which includes how to reinvest your business profits. If you have not created a business plan, do not stress out – I have created a simple business plan which will help you strategize your business.

The most important thing your business plan should answer is, “What does my business need RIGHT now?” Similar to my earlier article Maximize Your ProductivityI distinguished the urgent from important.

Not Important and Not UrgentUrgent but Not Important
Urgent and ImportantNot Urgent but Important
Categories of importance

This concept also applies to your business strategizing. If you do not have certain things prioritized, you may have to end your business. I recommend you make a list of all the important items your business needs now and what it will need in the future.

Do You Need A Business Plan?

Get organized with this super simple business plan.

Make that Money Work for You

Now that you have a clear idea of how you will spend your money, let's talk about how it can make the most impact for your business. In other words, you need a plan on how to use the money you received from your business. Here is my business reinvestment policy: Take ALL of your profits and reinvest it back into your business.

Yes, you read that correct. Take every single dime of your business profits and put it back into your business.

Do not spend the money on your hair, makeup and clothes. Delay that new iPhone or Android (unless you need it to run your business) and put the money back into your business. The sacrifice is well worth it. If you are serious about growing your business, you need your money working hard for you.

Invest in your future success, it is worth it! Now that we have cleared that issue, let’s talk about where to use that money. These are the things which you should invest in right now to help lay a good foundation as your business grows. This is part of your business buy list.

Your Business Buy List

Below is a list of things your business will need as it grows. It is not an exhaustive list but it will help lay a good foundation. Some of these items are free or low cost.

  1. Invest in a Business Coach. A business coach should be number one on your list. Your coach will help you avoid the pitfalls and help you from making poor business decisions. Don't have one -let's talk!
  2. Website. Buy a website, it does not matter it is from WeeblyBluehostGoDaddy or Square Space. Find a provider and pay for a website. My first website cost me $150 and it was a simple WordPress website. Remember, people want to learn more about you before they pick up a phone or send you an email address. Your website should be clearly organized and explain these elements: what you do, how you do it, who you serve and how they should contact you.
  3. Professional Email Address. Say goodbye to your @gmail.com or @yahoo.com address and get a real email address. If you want people to take you seriously, this little bit of money is worth the investment. If you already have a business website, you should already have one.  You can obtain a business email address from GoDaddy for as little as $2/month.
  4. Customer Relations Manager (CRM). As your business grows, so will your list of business contacts. Make sure you have a good CRM. This will be helpful because as your customer list grows you can segment them by audience and create offers that will cater to their unique business/personal needs. Many companies like Hubspot and Salesforce offer FREE CRMs. Take a moment and set one up now.
  5. Email Marketing Service. As your contact list grows you will need to stay in contact with prospects! Remember I mentioned that Hubspot and Salesforce offer free CRM? They did not offer it out of the goodness of their hearts, they know you will need someone to send out email message to track email click and open rates. If you do not want to use them you can also use Constant ContactAwber or Mailchimp. These companies will help you create landing pages (also known as splash or squeeze) to help generate new leads.
  6. Get an Online Scheduler. Avoid the back and forth email messaging with contacts. Get an online calendar so you can schedule meetings with people. I use Calendy but there are other service providers like Acuity.
  7. Lawyer. You may not think you need a lawyer now but I promise you will need one in the future. Legal Shield can offer you legal protection for as little as $25/month. You can also buy stand-alone contracts, terms of service agreements and other useful forms from companies like Artful Contracts.
  8. Make your Business a LLC. Shield yourself from liability and deduct your expenses using a LLC.
  9. Virtual Assistant (VA). Your VA will be your second eye to help manage your business. They can help you from everything from writing email messages, copywriting, email marketing, ad creation or graphics. Contact me and I will send you a list of VAs that I recommend. If you need help with copywriting, you NEED to contact Tania Dakka. She provides entrepreneurs copywriting services at an affordable price.
  10. Advertising. It does not matter if it is online or in print, devote at least 20% of your profits towards advertising. Do not rely on referrals alone to help create new business. You can advertise online, in print or sending old-fashioned mailers. Whatever mode you choose, make sure you track and monitor the performance of each advertising campaign.
  11. Marketing. People intermingle this issue with advertising. Marketing and advertising are related, but separate issues. Marketing is about understanding your customer and tailoring your products to appeal to them. Marketing costs include the research of your ideal customer (where they are, interests and spending habits). This includes money towards surveys or participating in focus groups studies. Make sure at least 1-5%  of your business costs is devoted to marketing.
  12. Bookkeeper. Do not lose track of your money! Manage your books using Quickbooks or hire a bookkeeper, this will help make sure every penny you earn is accounted for.
  13. Electronic Organization System. Whether you choose to use Google Drive or Evernote, find a system that will help you organize all of your files in a cloud network. I personally had too many computer issues to realize that keeping my files local was a bad idea.

There will be many other investments you will need but the items above will help you stay organized and efficient.

You and your business coach will help you nail down on investments that make the most sense for your stage in business. Interested in business coaching with me? Learn more about how business coaching works.

Do You Need A Business Plan?

Get organized with this super simple business plan.