Your Voice Isn’t Lost—It’s Buried Under Performance (Let’s Dig It Out)
- Updated: June 20, 2205
Let’s Stop This Nonsense
You’re not bland. You’re not broken.
But if your content feels like it was written by a LinkedIn bot with access to Canva and a trauma coach’s Pinterest board—yeah, it’s time we talk.
You didn’t start your business to sound like an echo chamber.
And yet, here you are—tweaking your copy to “hit the algorithm” or checking your tone against someone else’s framework because a coach told you it needed more “magnetic femininity.”
Enough.
You don’t find your brand voice.
You build it.
Through risk. Through reps. Through the work of saying it badly until you say it clearly. And then saying it again with your chest.
Your Voice Isn’t Found—It’s Fought For
You don’t stumble into your voice on a retreat in Tulum or during your third round of ayahuasca.
Voice clarity isn’t downloaded. It’s earned.
It starts ugly. With overexplaining. Or sounding like your favorite mentor. Or accidentally quoting Brené Brown in every other paragraph.
But if you keep writing, talking, sharing?
You stop copying and start claiming.
Original phrasing kept:
“It starts ugly. It sounds like someone you admire. And if you keep going, it slowly starts to sound like you.”
Let it. Let your early drafts be clunky. Let your message sharpen through resistance.
Your Brand Voice Is How You Heal Out Loud
If your business reflects your story, then your voice will too.
Which means: your early voice might be scared. Or defensive. Or weirdly performative.
That’s not failure. That’s proof you’re trying to lead without a mask.
Voice building is a healing process, not a branding hack.
You don’t need to be fully healed to sound like yourself—but you do need to stop outsourcing your identity to copy templates and culty language formulas.
Original phrasing updated:
“It’s about sharing truth with structure. It’s about being honest enough to be specific—and brave enough to be wrong.”
You Can’t Skip the Reps
Want a clear, magnetic, emotionally resonant voice?
You’ve got to write the post before it’s perfect.
Record the video before your voice stops shaking.
Say the thing before you know how it will land.
Your voice is waiting inside those reps.
Not in your head. Not in your coach’s Airtable swipe file. In practice.
Original kept and sharpened:
“It gets clearer because you said it 70 times. It gets stronger because you fumbled and kept showing up.”
Stop trying to package clarity. You can’t brand what you refuse to bleed for.
You’re Not for Everyone. Good.
The clearer your voice gets, the more people will misunderstand you—and that’s the whole point.
You don’t need a personal brand that performs for approval.
You need a voice that reflects your leadership.
So show up.
Say it wrong.
Say it again.
And let the sound of your own truth scare you a little.
🔚 Final Thoughts: The Voice You’re Looking For Is Yours
You don’t need to reinvent yourself.
You don’t need a brand archetype quiz.
And you sure as hell don’t need to sound like a lifestyle coach who just discovered the word “sovereign.”
You need reps. Reflection. And the courage to keep saying it—before it’s perfect.
The truth? You’re not trying to “find your voice.”
You’re trying to trust it.
That’s the work.
And it’s worth doing out loud.
💛 Ready to Build a Voice That Feels Like You?
You don’t need another script. You need support that helps you lead with clarity, not codependency.
👉 Work with me, Denise G. Lee
We’ll untangle the emotional blocks, rewrite the scripts, and get you speaking from a place of grounded authority—without trying to be someone you’re not.
🎙️ Want more no-fluff insights on brand voice and emotional leadership?
Catch the latest podcast episodes.
👉 Introverted Entrepreneur – wherever you stream
📬 Got thoughts about this piece? Or just feeling called to share?
👉 Write me a note
And remember—
Your leadership isn’t in how polished you sound.
It’s in how present, honest, and rooted you’re willing to be.
