Strategies to Attract More Business When Times are Slow: A Guide
- Published:
- Updated: April 12, 2024
Growing a business in the beginning is challenging. You’re seeking more sales but lack a clear plan on how to achieve them. Instead of feeling sad and depressed, you have options to enhance your business visibility. As a life and business coach, I have plenty of ideas for you to consider. That’s why in this article, we’ll discuss six strategies and tactics to attract more business when times are slow.
Tip #1: Create New Money Making Systems
Starting a business is hard. REALLY hard. And there are moments where all you want to do is want to work all of the time, 24/7, without breaks. The zeal to grow your business and gain an audience can feel maddening. I know. I remember just posting content all day, every day on Facebook – desperate for someone, anybody to reach me. But I realized I had a fundamental flaw in my business strategy. And the problem was – I had no strategy at all!
My strategy was just to post, post, post and hope to God something was going to happen.
That was my strategy of desperation.
Kind of like this guy in the image below.
Now I have a system of what I want to post, what I want to sell and how I want to sell my products. And that is SO LIBERATING on a lot of levels. When you have a clear strategy on who you are and how you want to run your business, things get really easy.
So, what is your selling system? How do you want to attract new customers into your world?
Your selling system requires that you be able to automate things while you are not working. For example, I have tons of lead funnels scattered across my social media pages. I provide good content and those who wish for more help are free to contact me or just buy one of my stand alone products.
Take a moment and start thinking about how you want to bring people into your world. What does that look like? Make sure you have a clear idea and write your ideas down on paper.
Tip #2: Create More Content
And while we are on the subject of posting content, let’s talk about your content strategy. Content can come in a variety of forms. Online content is great because it is your online advertiser that works for you even while you are doing other things. So, regardless of what you do, make sure you take the time to make it memorable and interesting to your ideal client.
Blogs – where you write to your audience on specific niche or issues. You are reading from my blog, but you are able to post articles on your own website or post on LinkedIn or Reddit.
Videos – it is apparent that social media platforms like Facebook, Twitter and Instagram has prioritized video content over text or images alone.
I highly encourage everyone to put on their Sunday best clothes and smile in front of their camera. Convey your message with confidence, clarity and honesty. Someone needs to hear your story.
Podcasts – Podcasts are a booming industry. This industry is growing.
Apple podcast alone has over 750,000 podcasts and growing and people are making serious money. For example, Tim Ferris is making $3 million and Joe Rogan is making $16 million. If they can build and audience and make money – so can you!!
Listen to other podcasts, like mine, and create a voice that is unique to you and caters to a specific audience.
Infographics. Not everyone has the time to listen to podcasts. Create visual representation of the thoughts you can convey. Use products like Canva and create beautiful infographics for free. And post those lovely new images on Pinterest or wherever your audience is located.
Tip #3: Enhance Your Self Care Routine
Okay, so you might be reading this section and thinking to yourself, “What does self-care have ANYTHING to do with business?” Well, the answer is simple. The success of your business is directly related to how well you take care of yourself. No successful business can thrive with an exhausted and frazzled owner. Perhaps now is a good time to reflect on how you love and nourish your soul.
During these slower moments in your business, it may be a good opportunity to reassess how you prioritize self-care and relaxation. Are you currently taking good care of yourself? If not, now is the time to prioritize loving and nurturing yourself. Take long walks. Dust off your long-neglected journal and jot down your thoughts.
Holding onto money is pointless if you are struggling to achieve more for yourself in your business and personal life.
Tip #4: Take Some Courses
I must admit that I am really stubborn. For the first year of my business, I tried to sell business coaching courses with out ever taking a business coaching class. I know – crazy right?
But some of you who are reading this article are trying to build your multi-millionaire business without assistance or just rely on free online content. I tried that strategy too, and I did it for too many years. But there will come a point where you need more help to fine tune and grow personally and professionally – and courses can help you overcome your difficulties.
Here is a strongly recommended suggestion: find someone or something that represents an image of where you want to go and what you want to do. Then go ahead, bite the bullet and invest in yourself.
Holding onto money is pointless if you are struggling to achieve more for yourself in your business and personal life.
Developing new relationships isn't solely about boosting sales; it's also about gaining insights into yourself and your business aspirations.
Tip #5: Rebuild or Restart Relationships
Rebuild Old Relationships
Business is all about community. It is next to impossible to launch and grow your business in a vacuum. Now is a really great time to tap your network and see if it possible to collaborate on a project if times are slow. Or perhaps now is a time to reconnect with old customers and offer them new products and services. Keep the channels of communication open and be surprised at the possibilities.
Create New Relationships
While nurturing new relationships is beneficial, it’s equally crucial to forge fresh ones. Now is an opportune moment to address your social media followers. There’s a pervasive myth that a larger following directly translates to increased revenue and deeper connections. While this holds some truth, it’s essential to recognize the importance of fostering genuine relationships with your followers.
Don’t merely post content online; take the time to read and respond to comments, and actively engage with your community. It’s imperative that your followers understand you see them as more than just potential customers.
Developing new relationships isn’t solely about boosting sales; it’s also about gaining insights into yourself and your business aspirations.
So, don’t feel disheartened by a slowdown in business. There are numerous actions you can take in the interim.
Stay positive.
Stay focused.
And persevere! Here’s to your future success. Cheers!
Need more help?
If you need assistance crafting a plan that helps you grow your business, while not losing sleep at the same time – contact me! We will work to create a plan that makes sense for you and your vision of success.
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