Six Fun Ways To Improve Your Social Media Engagement

Creating Vibrant Online Communities: Tips for Fun Interactions

Social Media
Reading Time: 6 minutes
  • Updated: September 20, 2024

As a life and business coach, I know firsthand that social media engagement is crucial for growing your business. Many struggle to spark meaningful conversations online, but with the right strategies, you can boost your social media engagement on any platform.

Here are six fun ways to get people talking and interacting with your brand:

1. Don’t Be Afraid to Poke Fun at Yourself

People like it when we don’t take ourselves too seriously. Making jokes about yourself can be a great way to get more people to interact with you on social media. 

For example, I once posted a video where I was wearing earrings that didn’t match. Instead of filming it again, I kept it and made a joke about my mistake. This moment that many people could relate to really connected with my audience. 

A woman smiling for the camera in front of a painting.

Whenyou’re real and show your flaws, people feel closer to you. It’s like you’re saying “Hey, I’m not perfect either!” and that makes people want to talk to you more.Try sharing funny stories about times you messed up or looked silly.

Maybe you put yourshirt on backwards one day or spilled coffee all over yourself. These little moments of being human can make people smile and want to share their own stories too.

Remember, it‘s important to keep things light and fun. Don’t make jokes that are too mean to yourself. The goal is to show you can laugh at yourself, not to put yourself down.

2. Celebrate Your Audience’s Wins

Sharing when your followers or customers do well is a powerful way to get more people talking on social media. It’s not just about saying “good job” to them. It does a few important things:

  • Encourages other people want to do well too
  • Shows that working with you or using your product can lead to good things
  • Helps new people learn about what you do

Don’t be shy about giving out lots of praise online! People love to see and talk about happy, positive stuff.

For example, if you run a fitness business, you could share before and after photos of clients who have lost weight or gotten stronger. If you’re a teacher, you could post about a student who improved their grades. 

Whatever your field, find ways to shine a light on the people who use your products or services.

When you celebrate others, it makes them feel good and want to share that post. Their friends might see it and get interested in what you do too. It’s a win-win situation!

3. Mix Facts and Feelings

To get more people talking to you on social media, try to balance sharing information with sharing your personal thoughts and experiences.

Share interesting facts or numbers that relate to what you do. But also open up about how you feel and what you’ve been through. Being honest and real helps people feel connected to you.

For example, you could share a post that says: “Did you know that 70% of people feel closer to companies when the bosses are active on social media? That’s why I try to post here often. It’s not always easy to know what to say, but I love getting to know all of you!”

This kind of post gives people a fact to think about, but also shows your human side. It might make people want to comment and share their own thoughts about connecting with businesses online.

woman posting on social media

4. Use Lots of Pictures and Videos

Posts with pictures or videos usually get more people to like, comment, and share than posts with just words. Use eye-catching photos, drawings, or videos to get your message across. Just make sure any words you put on top of pictures are easy to read.

When you share pictures or videos, write interesting captions or stories to go with them. The image grabs people’s attention, but the words make them want to comment and share – and that’s what we want for more social media engagement!Here are some ideas for visual content:

  • Behind-the-scenes photos of your work
  • Short video tips related to your business
  • Infographics that explain something in your field
  • Photos of your products being used in real life
  • Funny memes or GIFs that relate to your industry

Remember, you don’t need fancy equipment. Many smartphones can take great photos and videos. The most important thing is that your visual content is clear and relates to what you want to say.

5. Stay Up-to-Date and Relevant

To keep people interested and talking to you on social media, it’s important to know what’s popular right now. Talk about TV shows, music, or other things happening in the world that your audience cares about.

Mix in some fun, current topics along with your business posts. This shows that you’re not just all about work – you’re a real person who knows what’s going on in the world.

For example, if there’s a big sporting event happening, you could post something like: “Who else is excited for the big game tonight? I’ll be cheering for [Team Name] while working on some new designs for our fall collection!”

This kind of post gives people a chance to share their own excitement and maybe learn a little about what you’re working on too.

It’s also good to know that social media platforms change their rules about what posts they show people all the time. In fact, 42% of people who do marketing say that keeping up with these changes is their biggest challenge. So don’t feel bad if you’re finding it tricky – lots of people do!

A woman sitting on her laptop in front of the window.

6. Continuously Experiment

Never stop testing new ways to get more people talking to you on social media. Try different types of posts, topics, and ways of sharing to see what your audience likes best.
Social media websites and what people like to see online are always changing, so your plan for posting should change too. Here are some things you could try:

  • Change your schedule. For example, if you usually post in the morning, try posting in the evening instead.
  • Play with your word count.  For example, if you always share long posts, try some very short ones. I love writing in both because it forces me to be creative as I explain my points.
  • #Trysomethingnew:  For example, if you never use hashtags, try adding a few to your posts.
  • Go silly at times. For example, if you always post serious content, try something funny.

Regardless of what you do, keep track of which posts get the most likes, comments, and shares. You don’t know unless you monitor your work.

Try one or all of these tips from time to time. This will help you figure out what your audience enjoys most. Remember, what works for one person or business might not work for you. Your audience is unique, so it’s important to find out what they specifically like and want to see from you.

I hope these tips helped. The image below sums up my tips. Next, I will share my final thoughts.

Six Fun Ways To Improve Your Social Media Engagement

Final Thoughts 

Remember, authentic social media engagement is about starting genuine conversations, not just broadcasting messages. Ask questions, respond to comments, and create content that invites interaction.
 
“Engagement rates on Instagram are 18 times higher than on Facebook, according to a 2023 report by Rival IQ.”
 
By implementing these social media engagement tactics consistently, you’ll build stronger connections with your audience. This leads to increased brand loyalty, word-of-mouth marketing, and ultimately, business growth.
 
And don’t get discouraged if you don’t see results overnight. Building meaningful social media engagement takes time and effort. Stay patient, keep experimenting, and focus on providing value to your followers.”The most successful brands on social media don’t just talk at their audience – they create two-way conversations.”
 
Remember to track your social media engagement metrics to understand what’s working best for your specific audience.  Use platform analytics tools or third-party software to monitor likes, comments, shares, and overall reach.
 
Lastly, don’t forget that social media engagement should support your broader business goals. While it’s great to have a lively online community, ensure your efforts are ultimately driving the results you want – whether that’s website traffic, lead generation, or sales. Lots of people can easily waste their time trying to grow a big following but have nothing but followers who may not support their goals.
 
So, I hope you try all or some of my suggestions. By consistently applying these strategies and staying true to your brand voice, you’ll be well on your way to fostering meaningful social media engagement that helps your business thrive. If you need more help, try taking my course Contagious Content or listen to this episode from my podcast for more tips.
 
Picture of Written by Denise G. Lee

Written by Denise G. Lee

Hey there! Since 2013, I’ve been a Healing and Leadership Coach helping leaders stop the chaos and start thriving. From trauma and anxiety to all the messy stuff life throws your way, I’m here to dish out a mix of psychology and real-talk with zero fluff. If you're ready to drop the excuses and lead with purpose, it's time to 'Heal, Grow, and Lead'—because, let’s be real, thriving isn't just for everyone else. It's your turn, too.
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